Virtual Event Platforms : Top 5 Features In 2023
Virtual events are the future of events, for sure. With the world going digital, there has been a sharp increase in the number of virtual events. Additionally, with the pandemic, we are witnessing a lot of new innovations in the virtual world of events. Some common examples of this broad category include webinars, video conferences, virtual exhibitions, and others.
In this blog, you’ll find astonishing features of virtual event platforms that are very promising and attention-catching for the audience. In addition to this, we’ll also explore these virtual exhibitions and note their significance.
Virtual Event Platforms: All You Need To Know In 2023
Virtual event platforms are made for event organizers to host different events, such as conferences, webinars, and much more. In the current scenario, there is a huge demand for these platforms because of their ease and convenience.
Event platforms come in all shapes and sizes. From a mere 100 attendees to more than 3000 attendees at a time, you can select any attendee size depending on the event requirements. Let’s know more about the features of virtual event platforms.
Popular Features Of The Virtual Event Platforms
Streaming Experience
You can always film videos in advance and post them to an event site (like as a webinar or simulated live experience). Live streaming, however, has a greater effect. While pre-recorded video can have an impact, the live-streamed video will encourage more participation and interaction. You must ensure that every aspect is perfect if you want to produce a memorable experience. To avoid needing to build your own streaming software, select an event platform that supports live-stream integration.
Event Ticketing
Event ticketing was never so easy. With the help of virtual event platforms, you can easily manage everything at your event. Both event registration and ticketing should be simple for attendees to use and for event management teams to monitor and track. If you don’t require more than one software tool, why have them? If you choose the correct event platform, it will be simple for you to handle registrations, create your ticketing strategy, and sell tickets.
Use Of Social Media
Social media is the key to success for many small and medium enterprises. In addition to this, it holds one of the largest online audience bases in the world, which makes the task easy for the event sponsors to reach out to them. Utilizing social media integrations will enable you to reach your audience where they already spend their time: on social media.
Social media can be used to create anticipation, maintain engagement, and assess the viewer experience. The use of these APIs will also make it simple for attendees to post your event on their personal profiles. When making a purchase, customers can tell their friends and family about it, which could lead to more people coming and more money coming in.
Providing Branding Opportunities
Branding is something that should be familiar to the audience you’re targeting. With the help of virtual exhibitions, you can customize your whole event and directly get a chance to talk with event exhibitors. Marketing and generating audience interest and excitement are two of the most crucial aspects of having a virtual event.
Event branding is the ideal method for doing this. A platform for events that promote branding is essential. Find a platform that gives you complete flexibility over how to integrate your event brand into it. Uploading your own logos, streamlining branding imagery, and showcasing your distinctive brand story should all be possible. Additionally, a platform that enables you to design and build your own event website can advance your branding. People will go to your event page to learn more about it and to register or purchase tickets.
Additional Features
After all, audience engagement is the key to the success of any event. With online platforms, you get interactive chat booths, customizable lobby areas, and breakout rooms for a personalized experience. In addition to this, with live polling, giving real-time feedback, and conducting surveys, you can take your audience count to the next level.
What Are The Things To Look For In A Virtual Event Platform
Here are some of the points that need your attention. This will help you further make a perfect choice for hosting your next event –
Make A Checklist Of Features
- Ticketing options, and registration counters can be a part of your checklist
- Customization in the event website should be provided
- Powerful data analytics tool for performance tracking
- Third-party integrations
Audience Experience
- You can refer to this as the bottom-up or reverse strategy. Consider the type of audience experience you want to achieve. Is your event more interactive than educational? You would benefit most from a virtual event platform that can accommodate a sizable crowd and includes some interactive elements. Suppose your event is more conversational and engaging. In that situation, it’s crucial to pick a platform that offers top-notch engagement features and tools.
- You can refer to this as the bottom-up or reverse strategy. Consider the type of audience experience you want to achieve. Is your event more interactive than educational? You would benefit most from a virtual event platform that can accommodate a sizable crowd and includes some interactive elements. Suppose your event is more conversational and engaging. In that situation, it’s crucial to pick a platform that offers top-notch engagement features and tools.
Closing Lines
Virtual event platforms are a must-have tool for boosting session productivity. With the right type of virtual event platform, you can do wonders. Although the virtual format may be unfamiliar to you, picking a platform with the correct capabilities can help with planning, marketing, and presenting a virtual event. Towards the end of the blog, I want to conclude that the success of any event purely depends on the event requirements and type of features you want to have in your session for the right type of target audience.
