The last two years have reminded us of the importance of in-person interactions. Typing messages and video calls are lovely to stay in touch with, but they can not replace the emotion and impact of face-to-face conversations. In the same way, it is easy for organizations to dismiss the significance of tried and tested marketing ways like custom keychains. Often considered a less effective and insignificant marketing strategy, people use promotional keychains less.
However, as companies are turning towards digital-only advertising and focusing on social media, ads, etc., they are losing touch with customers. They are also more expensive compared to promotional keychains. Custom logo keychains allow organizations to connect with their customers closely, develop brand recognition, and serve as a reminder for a long-time.
A study by the Americal Retail Association found impressions improved by over half after getting promotional keychains. Additionally, 79% of participants said they would become repeat customers. You can see the small and humble custom keychains still make an impact and turns the tide in favor of businesses.
But when should you hand them out, and how can you create custom keychains to best promote your business? The issue becomes more confusing at networking events, tradeshows, or conferences, where every company is handing out promotional items and explaining their business. But, for some companies, keychains can be confusing and meaningless, like tech companies. However, you can improve with the correct intentions and a clear understanding of your goals.
Still not convinced; check out a few reasons why custom keychains are relevant to your business.
- Helpful to reach an ultra-targeted audience: Unlike other forms of digital marketing like social media, paid ads, etc., custom keychains have a higher chance of reaching your target audience. Customers can ignore or skip the previously mentioned types of ads, but they can not do the same with promotional keychains. They can accept or reject them?—?a very low possibility?—?but they can not ignore them. They would remember your business name even if they do not take the keychains at trade shows or conferences.
- They can create long-lasting impressions: Custom keychains are one of the most long-lasting promotional products; they last for 4–5 years. Now, compare it to a few seconds of digital ads?—?assuming you are not being Adblock?—?you can notice the difference. Even though they are small, they successfully send a message regarding your brand’s value to customers and generate brand loyalty.
- Wonderful branding tools: As mentioned above, promotional products stay with receivers for quite a long time. It helps to build brand awareness and recall. People carry them everywhere; it helps to receive additional exposure.
- Offer great utility: Custom keychains are one of the most practical items people use regularly. On the other hand, you can not use digital ads anywhere. A handy product helps you earn brand appreciation every time customers use the product.
- They are affordable: Unlike digital advertisements, custom keychains are pretty budget-friendly and provide one of the best ROIs. You do not have to break a bank to create promotional keychains. It is valuable for startups and smaller companies with limited marketing budgets.
How to integrate custom keychains into your marketing campaigns?
By following these strategies, it is possible to engage and attract your audience in this digital age.
- Update and upgrade your promotional keychains: although traditional keychains are lovely, you do not have to limit yourself to using these only. They might be too ordinary for today’s digitally-focused customers. Instead, you can take your promotional game a notch higher with some digital keychains like a tracker. They do not cost much when produced in bulk. Imagine the positive impressions you would be able to make.
- Use custom keychains to implement interactive social media marketing: Many businesses worldwide are enjoying tremendous success with customer engagement on social media with promotional products; you need to follow their lead with custom keychains. You can conduct polls, surveys, contests, etc., and present the keychains as prizes. E.g., if you are a restaurant celebrating an anniversary, you could launch a contest where your followers can participate. The winner receives a limited edition custom keychain as part of the prize. Additionally, you could ask people to take a selfie with your product and the keychains and use hashtags for your company’s campaign. Choose the most creative photo and award the winner with discounts, coupons, or special offers.
- Print QR codes on your company keychains: QR codes are the future of interactions, from restaurant menus to opening apps. You can print QR codes on promotional keychains and direct them to the company’s website, help centers, product page, etc. There are unlimited possibilities and ways to make yourself accessible to customers. Even tech companies can use the idea to make a connection with customers and won’t feel like a company from the 1980s.
- Stamp your digital address on your branded keychains: Instead of distributing business cards, you might as well use custom keychains to help your customers know exactly how to reach you. You can stamp your website URL, email address, social media handles, contact information, etc., with your brand’s logo.
- Personalize using thank you: Personalization is losing its touch because most interactions are online. Every company is competing for positive reviews and brand loyalty. You can set yourself apart from the competition by surprising your customers by going the extra mile by thanking them with custom keychains. They will feel valued and significant, unlike digital messages. People will see how far you are willing to go to delight them.
Build a deeper brand connection:
Despite the digital invasion, you should incorporate custom keychains in your marketing campaigns. It is one of the most effective strategies helping propel your brand cost-effectively. The most crucial part of using promotional keychains is understanding your niche and designing according to the audience. They reflect your business directly, so they must be of high quality. Partnering with a reliable and experienced manufacturer helps a lot. EverLighten has over eighteen years of experience making custom keychains for various industries, including real estate, tech, food, and comic cons.
The South Texas Comic Con is a big event where comic fans from across the country gather. The organizers were looking to promote the event and provide memorable souvenirs for attendees. They contacted EverLighten after their research and reading the positive reviews?—?and asked us to create promotional keychains. Our team understood their needs after the product meeting and provided all the information and options. We created high-quality custom keychains worthy of their fans. The event was a huge hit, and they praised us for the quality.
Benefits of partnering with EverLighten:
Best pricing: they are a dedicated factory for producing custom key chains and not intermediaries; customers always get the best price.
Quality without a compromise: they use premium-quality materials and the latest processes.
Fast turnaround time: they provide the quickest delivery for every order.
24*7 support: you can contact us anytime; they provide round-the-clock support.
Real people, phenomenal service: EverLighten loves helping; they offer various options for every patch.
Free design help and unlimited customization: the custom key chains will look as you imagined. They also provide endless customization.
No MOQ requirement: you can order as many key chains as you need; they accept orders without a minimum limit.
Worldwide shipping: they deliver worldwide; customers can track their orders anytime with an order tracking tool.
For information, inquiries and orders, visit https://everlighten.com/collections/custom-keychains.