Go through Google Trends and discover the searches and patterns of this specific target. Create content that addresses the issues that the person faces.
For instance female bakery owners could struggle with hiring or setting up a robust supply chain. No matter what the situation take into consideration the advantages the audience could be receptive to if you provided the opportunity.
A second instance of your study M&A advisory could discover that women-owned bakery companies require more financing options to make sure that their supply lines are secure. Create material that discusses methods of finding new financing options, resources for financing, or best practices when seeking additional financing of your company.
- Create content in multiple formats
You might consider writing a blog about the topic in question. You can break it down into smaller pieces, design an infographic using the data you’ve collected, make videos of your findings, or create an outline or a guidebook that contains little bits of information. You can also find posts written by other people or sources you can use that you don’t need to write yourself.
- Don’t give everything away all at once
When you’ve got your content written Don’t just post it hoping for the most favorable results… Think about different options.
Create a headline that reads: “Found a great article on (TOPIC)” to find out more details or click the link to type IN (WORD OF YOUR CHOICE) below. This will ask the people who follow you and your target audience to “raise their hands” and engage in a discussion. This can increase the popularity of your article. In addition, you can request an DM (private message): Request your audience members to privately message you or DM you with a the link or other content.
- Respond quickly in a timely way
You should respond promptly to any messages or responses and requests promptly to ensure that engagement is at a high level. Then, you can follow up by asking questions following the fact is an excellent method to gather feedback.
Be sure to diversify your postings and content. Some posts don’t have to adhere to the “Raise Your Hand” guidelines. It’s up to you when and how you request engagement leadership coaching, but you must always be sure to ask. Be sure to focus on providing value, whether that’s engaging, instructing or motivating your audience and followers.
Mix up the types of content you publish to ensure that you keep your readers engaged.
Types of Content:
- Tip Sheet
- White Papers
- Article Links
The bottom line is that getting your customers involved in a discussion by exchanging feedback and encouraging them to engage in a discussion can result in a more successful method of conversion.