Interactive videos are growing in popularity, and more businesses are taking advantage of them to communicate with their customers in new, innovative ways. If you?ve been putting off integrating this new marketing strategy into your business because it seems intimidating or out-of-reach, don?t worry; interactive videos have never been easier to make and use than they are now, and there?s no reason your business can?t take advantage of them! Here are three tips to get you started.
Why use video for your business?
Video is a powerful tool for marketing. It can be entertaining, it can make you feel like you’re really there with the people in the video, and it can convey your message in a way that’s more memorable than just text on a page. Interactive videos are especially great for engaging audiences and making them feel like they’re actually getting something out of watching your video.
For example, if you want to teach people how to do something, interactive videos are perfect for breaking down complex processes into easy-to-follow steps. If you want customers to remember your product or service as soon as they see it but don’t have time to get through a whole video (or have an attention span shorter than five minutes), short interactive videos are a great option too.
What are interactive videos?
An interactive video is a video in which the viewer can engage with elements of the video while they watch it. This can include clicking on objects to learn more information, choosing an answer from a list, or making choices that alter the course of the story. Interactive videos are an engaging way for viewers to become more involved with a piece of content and feel like they have some control over it. By adding interactivity into their videos, brands can make their content more entertaining and keep people watching for longer periods of time.
An example of this is Cinema8, a tool that creates interactive stories in which users can take part by selecting how the story unfolds from different points in time.
Types of interactive videos
Interactive videos are becoming more and more popular as they allow viewers a chance to have control of their experience. Cinema8 is a company that provides interactive video content for business owners who want to provide the ultimate user experience. Cinema8 provides videos in six different styles, each with its own benefits and drawbacks, but all will give you better customer engagement than a typical video.
Animated: This style of video allows you to place your brand at the forefront by using your colors and logo prominently throughout the video. The downside is that animated videos can be expensive, so if you don?t have a large budget this might not be the best option for you.
4 Tips for making interactive video content
1. Stay Active with Engaging Content – One of the best ways you can keep your audience engaged is by creating new content on a regular basis.
2. Provide Opportunities for Interaction – An interactive video should always have an option for viewers to engage in the content by asking a question or providing feedback, which will help them feel like they are involved and invested in what you are saying.
3. Offer Multiple Ways for Viewers to Interact – The more options your viewers have, the more likely they are going to want to participate in what you’re offering them.
4. Try Different Types of Video Content – One way you can make your video stand out is by taking a different approach than others who create videos on similar topics.