Reasons why you should use Google ads?
If you are an advertiser who wants to start capitalizing on the number of searches on Google daily and if you’re going to earn attention, you should start signing up to use Google ads. It is an online advertising program that allows you to create ads to reach the audience interested in the products and services you offer them. The Google ads platform runs on PPC advertising. There are many advertising mediums out there, and it can sometimes be hard to determine which is a good fit for your business.
What are Google Ads?
Google ads let businesses pay to highlight their website, and based on the keywords they bid for, the quality score and some other factors, the websites appear in different Google search results.
However, one must remember that Ads and Adsense are two different things. Adsense is for website owners selling ad space, and Ads is for businesses who want to promote their websites.
Does your business need Google Ads?
If you own a small business owner, you can use the tool in the following ways-
- Reach out directly to the people looking for the products or services.
- Target the people to a specific demography.
- Direct people to your landing pages.
- Keep a tab on the results.
Following are some reasons why Google ads can help your brand-
- Targeting capabilities.
All marketers and salespersons know the importance of quality leads, and at the end of the day, your ad campaign should meet your brand’s objectives. Google is improving its algorithms every day, and you can be assured of reaching out to your target audience through Google’s algorithm. You can also bid for specific long-tail keywords or shorter ones. The former lets you target all the potential customers with high intent, and the latter may get you higher traction with fewer leads.
2. Ability to leverage the audience’s intent.
Google’s intelligent algorithms can detect user intent and serve them what they need if you are advertising on all the social media platforms or websites where the user’s primary intent is to browse the web or engage on the social media platforms. However, your ads must be exciting and powerful to sway the users.
With all the Google ads, you can also target users looking for a product your business has to offer. It gives you an edge over the other advertising channels and also allows you to get more leads.
3. Campaign controls.
One more reason why online ads are popular even among big companies is that they are easy to execute. The organizations do not need employees with fancy MBAs to execute a Google Ads campaign and this way they are able to get the job done with minimal resources.
With some basic marketing and training skills, any person can kick-start an ad campaign which can give them an overwhelming result.
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You can even scale a campaign instantly and if your profits are good and you have a marketing budget, you are good to go.
4. Budget controls.
There was a time when all marketers found it difficult to keep their ad campaigns within their budget. Placing hoarding all over the town and distributing leaflets have become inefficient marketing methods and Google ads address the problems of wasteful expenditure by handing you complete control of how your money is spent. You can also target specific keywords, assign the number of bids and set daily limits.
Thus, your ad spends will only be used on the activities which matter to you the most.
5. Creating brand awareness.
Many digital marketing experts tend to focus on the leads, sales and reach of Google ads and amidst all this, they can end up underplaying the brand-building potential. According to a survey, an average American ends up spending over 3 hours a day on the internet. This means that your advertisement will likely be viewed many times by the same set of people.
6. More conversions.
We all are familiar with Google Ads’ reach. However, what matters the most is the number of conversions that take place. It is a fact that all the paid traffic conversions are twice as much as the organic traffic conversions. If you have a perfect landing page with a good message match and a completely focused design, you can also easily become a top-ranked page in the industry.
You can also place the users in different buckets and show them the different content based on Google Analytics data.
7. Better ROI.
It is important to spend money on ads to save money. Google ads give you an excellent ROI. Following are the three types of bidding strategies that you can deploy to maximize the returns. You can choose either of the three mentioned below-
- Cost per click wherein you pay for every click on one of your ads,
- Cost per thousand viewable impressions wherein you pay based on the number of views on your ad.
- CPA or the cost per action wherein you can pay based on every significant action performed by the user.
8. Quick results.
The days are gone when you had to wait for the SEO managers to get you a good deal of web traffic. Improving the search engine page rankings depends on the domain authority. It also improves over time based on the factors like the total number of hits on your website, backlinks and the quality of content.
If you have resources, you can also use Google ads for instant results. You can also rely on SEO and Google ads at the same time. This will give you instant results.
9. Remarking capabilities.
It is a known fact that Google is a top player in online business ads and Google also uses all its cookies on all websites to retarget users. It means that the users will view your ad many times if they have previously visited your website.