Businesses can connect with potential clients through webinars, which gives them the chance to boost sales. Live webinars are ideal for this reason since some people enjoy hosting live events to discuss issues that are pertinent to their industry in person. On the other hand, there are circumstances in which pre-recorded video presentations or automated webinars are the preferable choices. To host automated and live webinars, the majority of businesses and organizations use online webinar platforms.
Even though their goals are probably similar, you may still increase your sales by choosing the one that is best for your company or particular circumstances. As a result, you need to weigh the advantages and disadvantages of both types of webinars to determine which will assist you to turn webinar attendees into paying customers.
What is a live webinar?
Real-time webinars are known as live webinars. They could be panel discussions, interviews, seminars, or lessons that are streamed live online. The audience may see and hear everything that happens live because these events are interactive.
Such webinars are significantly more engaging than automated or on-demand webinars. Through the interactive webinar platforms, viewers can chat with presenters, ask questions, and participate in polls. In real-time, hosts and special guests can adjust their presentations in response to the audience. Live webinars’ interactivity gives hosts a quick feedback loop that lets them know if viewers are interested. Additionally, live webinars can improve the presenters’ relatability. It is feasible for listeners to feel more connected to the presenters because they can witness the action as it is happening. Hosting live webinars highlights authenticity.
Benefits of live webinar
Good for Time-Relevant Content
You have the opportunity to discuss current events with a live webinar presentation because both you and your viewers are online at the same time. The best webinar platform will enable you to offer updated content that will be quite helpful to your audience.
Allows Real-time Audience Interaction
You will be able to communicate in real-time with potential customers using live webinar software. They can ask questions, and you can respond to them right away. They are less confused and more interested in your material when they receive what they want promptly. Additionally, you’ll be able to tell exactly what people think of your comments depending on how they react and participate.
They are more likely to participate in the conversation since you are facilitating it. With the help of a live webinar platform, you can encourage your audience to participate in your live webinar. Webinar platforms include a wide range of interactive tools in order to increase engagement during your live webinar.
Convince Attendees and Boost Sales
When you go live, you’ll have the opportunity to leverage any fresh ideas that spring to mind right away to promote your goods and services. You can persuade your audience more effectively and increase purchases.
What is an automated webinar?
A pre-recorded presentation is a part of an automated webinar. The speaker records his or her full speech and plays it for the audience when convenient. This type of webinar allows participants to view it whenever is most convenient, overcoming time and time zone barriers. These webinars run automatically and require the host to participate less. The participant can see them repeatedly because they have been posted to a pre-recorded webinar platform.
Benefits of automated webinar
Avoiding Presentation Issues
Avoiding technological problems is one of the automated webinar’s finest benefits. You will have time to prepare and double-check your presentation because it is pre-recorded before releasing your webinar. You can record your webinar on the webinar platform and broadcast it online at a later time. You can review your presentation numerous times to check for any issues that need to be fixed. If you edit your video incorrectly, you can replay it and fix it until it is perfect.
Continue Getting Leads and Sales
Automated webinars also give you the chance to keep attracting viewers and leads without repeatedly hosting the same presentation. You can continue to use the same pre-recorded webinar to generate sales utilizing the same presentation. You can concentrate your resources on promoting your automated webinar rather than holding additional webinars on essentially the same subject.
You Don’t Have to Be Present Each Time
Every time you create an automatic webinar, you are not required to be there. Without having to repeat conversations and discussions, you may simply use your video presentation as many as you like. As a result, you are free to concentrate on other crucial tasks you need to complete for your company. For a business to expand, attention and work are necessary. Saving time will therefore be quite advantageous.
Live vs automated webinar
Live webinars occur in real-time and provide a singular, one-time outcome, whereas pre-recorded webinars are produced using a video before the event is scheduled and are intended to be set on a repeating schedule or made accessible on demand to be reused more than once. (On-demand webinars are another name for pre-recorded webinars.)
Live webinars are centered on the host and the presentation style they use to reach their intended audience, which often combines video, voice, and screen sharing. The focus of pre-recorded webinars is on the participants and how they wish to see and interact with video information. Live webinars focus on the host’s content delivery, whereas pre-recorded webinars prioritize the participant and consumer experience.
Since live webinars are conducted in real-time, the host is ultimately responsible for the event’s success. The host is in charge of maintaining focus, interacting with the live audience, and making sure all of the technology is working properly. The host has a lot of discretion, but because live webinars frequently experience technical and connectivity problems, there are also a number of potential sites of failure. You may design and sell an automated webinar with the target audience in mind. You can concentrate on engaging the audience and ensuring sure they have a fun, interactive webinar experience since the presentation will go as planned.