Myths are those parasites that ruin good things.
There is unlimited information about everything in the present world. Some are really useful, while others are unnecessary. Not even less important but outright unnecessary. However, things have not been that different, concerning SEO.
But the question arises, how will you differentiate the SEO myths from the credible features? Well, in order to filter out the myths, you will have to be well versed with the functions of the, Search Engine Optimization, – first.
Understand that the only way to increase your visibility on the internet is by paying attention to your SEO skills and mastering them. This makes it easier for your target audience or customers to locate you in the digital marketplace.
Good SEO also helps to increase the amount of traffic on your website. It does so by positioning your brand well and establishing the website as a figure of authority.
The 6 Major Myths Concerning SEO
Didn’t the above strategy sound valuable to you? It did to me.
But first things first, in order to make these strategies work, you have to ‘debunk’ some of the major myths relating to SEO. Here’s presenting some of the notable myths that are worth (not) considering.
1. High Keyword Density Will Increase Your Ranking Opportunities
This is the biggest possible myth. There are certain topics or keywords, that have a higher demand in the search engine than in comparison to the supply. SEO experts might come across, a few keywords they would want to rank for. But there lies a possibility that search engines may not find the use of these keywords in your content- as rewarding.
Populating your webpage with these keywords is known as keyword stuffing and can cause you to search penalties. Instead, the optimally-placed & well-researched keywords have a higher chance to work out. This makes keyword research an integral part of the, Content and Digital Marketing.
You know what will help you direct traffic to your website? The keywords that your customers connect with.
2. Preferring Quantity Over Quality In Terms Of Links
In more than one instance, people tend to prefer quantity over quality. But, instead of asking the question, ‘how much?’ you should be asking, ‘ how is it?’. This is where the law firm’s SEO services lack. There has been a continuous tug-of-war between quantity and quality.
While incorporating more links seems to be a great SEO strategy, that is not the case anymore. In fact, these low-quality links might be the cause of your downfall, threatening your authenticity.
Crowding the website with too many links and constantly directing your readers to other sites, can make them uninterested. Website visitors are getting smarter and might discount you if they notice that you’re providing more links.
Lowering the quantity & concentrating on quality, should be the strategy.
3. Irrelevance Of Link Building In SEO
In case you are wondering that link building articles are not important for SEO. The joke is on you. Not giving enough importance to the link-building articles can lead to a lowering of success in the process of achieving higher ranks & directing traffic to your website.
The Search engines know and understand that the link-building hegemonies take place inside the content. Any incorrect link structure will cause the search engine failure to index and crawl, your website properly. This in turn, can affect the ratings of your website. The solution to this would be, to spend time in updating your link-building strategy.
Hold pertinent brainstorming sessions, to find out ways that will push other websites to backlink to your website. This helps in building ‘credibility’ & ‘authority.’ Understanding the significance of a link-building article is extremely crucial for the success of an SEO strategy.
4. The Speed Of The Page Is Not Significant
Apart from a few other things that individuals lack in the current times, ‘time’ is one of them. The visitors to your website undoubtedly fall under that category and want quick access to everything.
Tell me something, what would you do if and when a page loads at the pace of a tortoise? You will wait for a few minutes & then lose interest and move on to the next website, that offers a better speed. Therefore, demolishes the myth that page speed is not important.
Page speed is crucial not just in terms of traffic generation, but it also helps your website achieve a better ranking. Thus, making the speed of the page an indispensable feature of your next SEO strategy.
It will help your audience to locate you easily, and this way, they will be spending more time on the website. This will lead to higher and better conversion rates.
5. The Interactive Contents Are Not Useful For SEO
If you are thinking that having a good SEO strategy alone will help you rank, then you are so wrong. Content is an integral part of the ranking strategy. Better content will offer a better reading experience for the readers visiting your website.
With the advent of the pandemic, the content marketing industry has seen a surge like never before. With nowhere to go and nothing much to do, several blogs and websites have seen unbelievable numbers in terms of traffic. The credit to this victory goes to interactive content.
More & more, we are noticing interactive content ruling over the hearts of the visitors, therefore improving SEO. Interactive content increases audience engagement & the time visiting readers are spending on the website.
As a direct result of this, search engines take notice, and this can benefit your rankings. With interactive content, you make it difficult for the readers to forget you and have them want to come back to your website for another read.
6. SEO Is Crazy Expensive
Obviously, a myth.
There is no such thing as SEO being expensive. You can select your customized package depending on the size and budget of your organization and work on it accordingly.
The aforementioned list of myths are the primary ones when analyzing the myths of SEO, in a whole. Although, I am certain that this can at least get you started. However, in case you have got any other questions regarding the same, feel free to contact us.