What is Tiktok: the Complete Platform Guide for 2023?
TikTok is a video-sharing platform where users make, edit, upload, share, and watch short videos with lengths from a few seconds to 10 minutes. Surprisingly, this particular one platform is continuously changing because it was just lip-syncing. But now it has become more than this.
And even we don’t expect in the same shape after five years. Therefore, it has become a leading option for the brands to promote them. They are quickly building a wonderful community and network around their brand.
When TikTok existed?
However, TikTok has gained popularity just in a few years, and it started with the name musical.ly. In 2014, musical.ly was launched after buying in 2017 by ByteDance. It was a tech firm in Beijing and had an app TikTok, so they officially merged musical.ly and TikTok in 2018.
Thus, musical.ly was designed by Chinese Luyu Yang and Alex Zhu, and TikTok was designed by ByteDance, who owned both platforms today.
Work scenario of TikTok
On this platform, the creators can customize the video with various stickers and filters with lovely music in the background. And finally, they upload their videos on the TikTok platform.
When creators share their video content on TikTok, users like, comment, share, and download videos. The available content can get in three feeds.
Friend Tab, For You Page, and Following Feed
Thus, the TikTok algorithm suggests ranking content according to user choice. The creators can make videos easily because of incredible tools. There are the following features.
Make videos
The good thing is that creators can easily make videos directly from the app or, after creating videos, they can easily upload them on this platform. Besides, the creators can decide the video length they require, which is approximately 10 minutes long.
Add songs
Music is the base of the TikTok network. Thus, users can explore new music for their content or discover new music tracks from other platforms.
So, when you add hit songs to your video content, you can quickly increase the opportunity to become a trend in the TikTok community.
Create content by duets
TikTok has enhanced features such as duets because it will increase engagement in the TikTok community. Thus, this feature is precise, as the name suggests.
Because it allows you to make a video with another creator and break the screen to display from both cameras. Many users use this feature to dance or sing to the same music or create equivalent videos, like comedy videos.
Add effects and filters
Filters and effects are admirable things of TikTok that allow users to create video content differently. Besides, this platform supports users to add emojis, GIFs, text, stickers, and other effects for creating eye-catching videos.
Live stream
Because of certain features, TikTok allows users to stream live videos. But this feature only allows users who have a minimum of 1k followers.
Who are the TikTok users?
However, TikTok is the most popular among young users because approximately 47% of users are 10 t 29 years old in the USA. Surprisingly, this count is increasing because this is an excellent platform to attract a vast audience.
According to the latest report, approximately 57% of users are female, and almost 43% are males. But these figures are not comprehensive for all genders. Besides, this platform is highly active because users can watch it for 24 hours.
Most TikTok users belong to the USA that is 136.5 million, and 99 million are from Indonesia. Thus, TikTok is increasing in popularity and is becoming a valuable platform because of its international audience.
Why TikTok app is popular?
Many users heard about this app a few years ago. But today, it has become a familiar name after launching the careers of many celebrities.
Therefore, it is becoming a popular platform for many celebrities and brands because of creating viral shorts. In 2022, it was the most downloaded app worldwide, and even in 2023, TikTok will break records for the world’s highest-ranked app.
You can consider TikTok a discovery machine because when any trend is viral, it becomes a trend on other popular platforms and makes famous culture. Users become wonder how TikTok videos become viral. Let’s view the fabulous elements that make TikTok the trendiest app and attract users.
Great sound effects
Undoubtedly, sound effects are a significant feature of the TikTok app that enhances user experience. Users can easily choose different songs and sound in video content from the library app or select them from other sources. While adding trendy music tracks to video content, the users increase their chances of making their videos viral.
Hashtags
Hashtags are significant elements of viral video trends. Thus, if users use them rightly, it can boost their visibility. Besides, it is the best platform to find an equivalent community because hashtags connect your videos with other recommendations.
Collaborating tools
TikTok platform is all about connecting with friends and community because the latest move ‘ the Discovery feed, has been replaced by the ‘Friends Only feed with tremendous support. Thus, TikTok allows users to add the same community or react to prevailing clips.
Challenges
Brands and users appear with challenges that become viral and support users for more participation. It is because challenges are much more effective in tempting users to connect with this platform.
Final verdict:
So, if you intend to market your products from TikTok, it is a powerful platform if you execute tactically. Besides, this diverse platform is for brands and users from B2B and B2C, and nonprofits. TikTok makes sure for a vast audience at the next level.
