Influencer marketing is long gone from being a secondary strategy for companies. Today, it’s an incredibly powerful business in and of it’s estimated to be between $5 and $1 billion as per the BFM report. However, there’s a darker side to this. Inauthentic engagement can lead to the loss of as much as $100 million annually for companies who don’t be on the lookout to spot Instagram false followers. There is an option to reduce the possibility. It has been employed for over 100 marketing ads on Instagram.
What is a fake Instagram followers?
The fake followers on Instagram are accounts that aren’t associated with real-life individuals. These accounts are made exclusively and solely to increase the number of followers of so-called influencers. They do not show any genuine activities through the social media platform. Most of the time the profiles have any information on their profiles, and no user photos and sports usernames are made up of random letters and numbers. Sometimes, they mimic real-life persons. According to several sources, as high as 80 percent of Instagram influencers and bloggers use fake followers. Why do they do this?
There are several methods that are used to create fake followers:
Buy bots. There are numerous online platforms that will happily sell hundreds of bots for very little cost. This typically means that what you’re buying is a fake, low-quality audience. Utilizing software to massfollow and mass liking. The quality of the followers you can get by this method is significantly better because you may actually have genuine followers. However, in the majority of cases, this is just another method to attract followers that aren’t interested in your content and don’t display any sign of activity. Giveaways. Giveaways on Instagram are a typical method to increase the numbers of users you have: people are interested in giveaways and begin following your account with the intention to be the winner of something. In this instance, the majority of them are real individuals, but they’ll be just the same as bots. When your contest has ended, they’ll cease to have any interest in your profile at all.
What is the problem with fake followers?
Like I said the fake followers are nothing more than numbers. They look pretty, but, on the other hand, they’re ineffective and useless. Most fake followers are bots. They’re not interested in you, your product, or even your mission for the brand. Unfortunately, people who want to refer to themselves as influencers frequently believe purchasing fake followers would be a logical move. But if you are on Facebook, you can buy real Facebook followers from Malaysia to handle the growth. Particularly when there’s no quality material, no plan, and no consistent approach. They don’t have the discipline to create followers naturally. In addition, they are completely out of the real-time statistics which can reveal what their fans want to be able to see and what they do not want to.
The reason people buy followers?
It is true that there are Instagrammers who don’t have a huge following. However, their users are fascinated by their posts and are keen to discuss them and share them with others, respond to them, and even react to them. The other IG users aren’t too concerned about it all. They go with the least resistance route and use fake methods of boosting their numbers. This is in reality nothing more than an attempt to fool potential sponsors.
- Most people who opt for the second option, provide the following reasons:
- “No one will ever follow me if I only have 100 followers”;
- “My rivals have so many followers. I’ll purchase fake followers to make sure they will also notice me”;
- “I want many likes and comments”;
- “If I get 10 000 fake followers, someone will definitely get very interested in my services”;
- “Lots of followers equals lots of brand deals”.
Additionally, there’s an idea that when you’re only beginning to utilize social media, you need to have a certain amount of fake fans. People don’t want to join accounts with low numbers of followers, but they are prone to follow celebrities with huge followings. This may sound funny however some people purchase fake customers because a large social media following is fashionable.
Why should you be checking Instagram followers?
Let’s suppose you’re the proprietor of an online shop. You decide to engage an influencer to promote the product(s) through the IG profile. They have more than 100 000 followers with hundreds of comments underneath every post and an abundance of content sponsored by sponsors. They appear to have picked the area that is close to the brand you represent and the content you create. All evidence that this is a good choice for marketing your brand is evident. You’re inspired and already thinking of a huge inflow of new customers. You discuss the conditions of your partnership and then pay them a set amount. They market your product, and it appears like the terms and conditions that you’ve agreed to were fulfilled. The next question is:
Why is this happening? It could be due to several reasons.
The presentation of your product could benefit from some polishing. If your presentation isn’t appealing it’s going to be very difficult to turn the presentation into potential sales. It’s not all about an influencer. The only thing they can do is allow you to reach an even larger audience.
Your task is to present your product in a professional manner. You’ve picked the incorrect niche Instagramer with a target audience that isn’t your target audience. If you’re deciding to promote your company using one or the other ensure that their audience is the same as your target audience. The influencer you’ve selected has many fake followers. It’s likely that they’ve come by a sock-puppet farm that was bought in a lump.