Hotpot chain Haidilao discounts PSLE pupils based on grades, then changes their minds.
Haidilao, a Chinese hotpot chain, has been offering discounts to students who achieve good grades in the PSLE. However, the company has backtracked on the scheme due to public backlash. The promotion began last week when Haidilao offered discounts of up to 50% off for students who achieved either an A or B grade in the PSLE. The company said it was doing this to “reward” good students and help encourage them to pursue further education. However, many parents saw the scheme as a way for Haidilao to unfairly take advantage of its favored customers. Many social media users criticized the restaurant for using its position as a school supplier to unfairly take advantage of its pupils. Haidilao responded to the criticism by saying it would not extend the offer past this year’s PSLE exams. It also said that it would introduce a new scheme in which students can earn points redeemed for rewards such as free meals.
Haidilao Hotpot Chain Offers Discounts to PSLE Pupils Based on Grades
Haidilao, a hotpot chain popular among college students, now offers discounts for pupils in the Singapore Primary School Leaving Examinations (PSLE). Depending on the student’s grades, they can enjoy discounts of 10-50% off their usual meal fare.
However, this offer has now been withdrawn after some parents took to social media to complain that giving preferential treatment to certain groups of students was unfair. […] Haidilao had originally announced that pupils in the top 25% of their class would receive 50% off their meal bill, and those in the bottom 25% would receive only 10%. However, there was much criticism on social media over this system as it appeared to be unfairly granting privileges to some students at the expense of others. […] Following these complaints, Haidilao has now withdrawn its offer but says that it will continue to provide discounts for PSLE students based on exam results in the future.
Haidilao Changes Its Mind After Criticism
After much criticism, Haidilao has decided to give discounts to pupils based on their grades. The chain first announced that it would offer discounts for students in the top 25 percent of their class but later backtracked after stating that only those with excellent grades would qualify. According to Shanghaiist, the chain’s decision to change its mind was due to the amount of negative feedback it received.
Many parents were unhappy about Haidilao’s initial proposal because it would have disproportionately affected poorer students. Others argued that the discounts should be offered regardless of individual grades because good performance is essential in learning. Many netizens believe Haidilao’s initial announcement was a publicity stunt designed to attract more customers.
How Does It Work?
Haidilao, a hotpot chain with over 100 outlets in Singapore, offered discounts to PSLE pupils based on their grades.
However, after complaints from parents, the company has since withdrawn the policy and only offers a general discount to all customers. This has caused some parents to accuse Haidilao of discriminating against children based on their grades.
The outrage is not surprising, given the growing trend of companies targeting specific demographics with exclusive discounts or deals. In 2016, for example, Fitness First offered gym memberships and birthday vouchers exclusively to students from schools with top NAPLAN results. In this case, some parents complained that they could not get similar deals for their children at other chains.
Haidilao’s decision to withdraw its grade-based discounts shows that Singaporean companies are still grappling with how best to engage young customers and make them feel special. While Haidilao may have come up with the wrong approach in this instance, policymakers must consider these concerns when drafting regulations governing the marketing of consumer goods and services to youth.
Haidilao offers discounts for PSLE pupils based on grades.
Haidilao is a hotpot chain that discounts PSLE pupils based on their grades. Many parents were excited to get their children cheaper meals when it was announced. However, the company has backtracked and said it only discounts students with good grades. This has caused some parents to be unhappy, as they believe the company should prioritize poorer students.
PSLE pupils unhappy with the decision
Many PSLE pupils were unhappy with the decision by Haidilao to offer discounts for those who received good grades. However, the chain has since changed its mind and will no longer give any discounts. Some have suggested that this is due to pressure from parents and guardians, while others feel it is unfair because some pupils have worked harder than others.
Haidilao changed its mind and no longer offered discounts to PSLE pupils based on their grades.
Haidilao started offering discounts to PSLE pupils based on their grades last year but has now backtracked and says that the values are no longer available. The reason for this change is unknown, but it seems to have come about after some parents voiced concern over the fairness of the system. Haidilao stresses that it will keep its policy on who qualifies for a discount – only that the values are no longer available. Whether or not this change will appease parents remains to be seen, but at least they’re being consulted on the matter first.
Conclusion
On Monday, Haidilao, a hotpot chain in Singapore, offered discounts to pupils who achieved good grades in the PSLE. However, this offer was revoked on Wednesday after parents complained that it was unfair because some children received better scores than others. This incident highlights the challenges of implementing policies that aim to benefit students based on their achievement in school. As schools strive to create an equal playing field for all pupils and provide them with opportunities to succeed, they may face backlash from parents who feel that one group of students is unfairly advantaged over another.
